This post is part of the Unali onboarding.
Unali is the most advanced Social Commerce platform on the market.
Unali enables brands to publish product wishlists created by influencers. These wishlists transform the brand's shopping experience at scale into a social experience.
Content table:
Wishlists are a high performance, browser-based experience.
Wishlists can be accessed through the Unali widget embedded in your eCommerce. They can also be accessed through a [tracking link](<https://unali.notion.site/Unali-Tracking-35c414c0ca04499aafdac5babac1b0bd>) that can be pasted anywhere (Instagram stories, Telegram chat, Youtube bios etc).
<aside> 💡 The Unali widget can accommodate whatever user journey you've planned for your eCommerce. For instance, the widget can load only on certain page. It can also only appear after the customer has clicked on a dedicated banner.
</aside>
<aside> 💡 Clicking on the tracking link always redirects users to the widget nested on your eCommerce.
</aside>
When accessed from the widget, wishlists are organized in an algorithmic feed called the influencer feed. The wishlist feed UI is very similar to the TikTok feed.
When accessed from a dedicated link, users are redirected on the widget straight to the product wishlist created by the influencer.
Wishlist are dynamic, ranking and sequencing products based on influencers performance and users behavioral data.
If activated by the brand, the user can join a shopping squads from the feed and participate into a gamified experience to unlock special rewards in exchange of curating and sharing his/her own wishlist.