If activated by the brand, the user can join a shopping squad.
A shopping squad is built around an influencer. It is a gamified experience where squad members compete to unlock rewards through specific behaviors.
Our reward program uses a ladder system. It rewards a player with ever-increasing, more desirable rewards for specific ongoing behavior that we call missions.
Examples of missions include wishlist activity, wishlist sharing, squad performance and squad growth .
Incentivizing wishlist sharing through shopping squads can become a significant driver for organic growth.
<aside> 💡 Beyond organic growth, shopping squads are also a great tool to build customer loyalty.
</aside>
The Unali rewards leverage intrinsic motivators such as personal achievement, recognition, and comparison.
They also relie on extrinsic motivators such as raffle prizes or coupons (coming soon).