This post is part of the Unali onboarding.

Table of content:

Overview

We use tracking to monitor and improve the user experience on our platform, and to measure our KPIs, with a focus on user engagement and conversion.

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Tracking what people want so that we display it first.

Amplitude integration

Unali is integrated with Amplitude an event tracking and segmentation platform. In order to perform tracking and data analysis.

We only use of first party cookies. Through first-party cookies, we collect behavioral data to help us improve our services. Through Amplitude, we can track returning customers through their Device ID or, if they register, their login ID.

First-party cookies are created, published, and controlled by us and help with tasks such as remembering a user's shopping cart, items viewed, and preferences to improve the overall user experience.

Direct attribution

Thanks to this tracking we are able to attribute sales to specific influencers and to specific sources.

By virtue of the way wish lists are built, each wish list corresponds to one influencer, who is in charge of curating and sharing it. We can track activity on the wishlist, from products viewed all the way to adding a product to cart, and thus easily attribute sales to specific influencers.